Create closer relationships with your customers
Melbourne, Australia - 18 October 2011
Create closer relationships with your customers on the run
The immediacy and relevance brought to customers via their mobile handsets is one of the strongest ways to engage in meaningful communication with those you want to build closer relationships with.
“The way to create a closer relationship with your customers is to communicate via a means that they appreciate. Even more effective, are targeted mobile messages, which not only consider key criteria through subject, but hit all the right buttons with respect to content or offer”says SMSGlobal’s Communication & Marketing Manager, Denice Fraser.
Mobile phone users have their phone at reach an average of 14 hours a day* and according to a study held in 2010, more than four from five young adults sleep with their phone on or near their bed#. Further, many expressed reluctance to ever turn their phones off.
Carl Krumins, SMSGlobal CEO added “Mobile has transformed us – the way we think, the way we do. Smart businesses know this. Smarter businesses are acting on this knowledge and integrating a customer centric, mobile strategy into their sales and marketing plans” . Consider the statistics surrounding mobile messaging, then using mobile methodology, consider the results.
For further information, contact SMSGlobal on 1300 883 400 or go to www.smsglobal.com and download a copy of the SMSGlobal A to Z Guide to SMS Marketing.
# Pew Research Centre Study 2010 * http://www.slideshare.net/impigermobile/mobilestrategy-2011-for-companies
Press Release – SMSGlobal dedicated number promotion
SMSGlobal last week announced a dedicated number promotion to coincide with their tradeshow exhibit and participation in Online Retailer.
“The special promo period allows our team to waive the normal dedicated number set-up fee until 15 October” stated SMSGlobal’s Marketing Manager, Denice Fraser. “We’ve had a large volume of customers put in place a dedicated number since the promotion commenced on 15 September and it’s wonderful to see our clients realise the benefits of having a dedicated number”, she said.
Carl Krumins, SMSGlobal’s CEO, confirmed that having a dedicated number was a good way to initiate dialogue and automatically respond to customers when running promotions, automating the receipt of entry and other types of communications which require a reply. “We’re thrilled with the response to the dedicated number promotion so far and with so much business being automated now, our promotion has come at just the right time”.
To sample how a dedicated number can work for you, SMS your name and postcode to 0408 076 701.
Call 1300 883 400 to find out more or go to , see www.smsglobal.com/dn to find out more about the dedicated number promotion.
SMS Marketing – Running a Mobile Campaign (Part 1)
SMS marketing is an effective marketing strategy for businesses and organisations of all sizes. An effective mobile campaign can drive sales and customer action, either independently or as part of a bigger multi-modal campaign. When considering your approach to SMS marketing, there are a few factors to be aware of in order to ensure your success.
Be mindful of time
Make sure you choose a reliable SMS gateway service. No one wants to receive promotional messages at odd hours in the morning, or when they are about to sit down for dinner. SMS is near instantaneous – because of this, people have higher connectedness and response to SMS than ever before, and will not appreciate messages at certain times. A reliable gateway service will be fundamental to making sure messages are delivered in a timely manner, regardless of the volume being sent.
Offer something valuable
Cases have shown that SMS coupons and sale advertisements have relatively good (low) opt-out rates. However, harassing your customers to the point of annoyance is a sure way to have them unsubscribe! Capture their interest and imagination by carefully considering your message and how you hope the customer will benefit from it: whether it’s savings to be made, changes to your business they should know about, or a special offer just for your special mobile subscribers!
Mode of response
Consider how your mobile subscribers should respond to your message. Is it just an informative message? Should customers message back to show their interest straight away? Should they use a specific keyword in responding? Do you want to continue a dialogue with interested customers, and provide additional information? These kinds of questions will help focus the content of your messages to ensure effective response to your campaign, whether short or long term. You might also like to consider using a virtual dedicated number – this way, customers are able to send an SMS message directly to you at any time, and even pass that number on to their friends as well, allowing you to harness the power of word-of-mouth and buzz marketing.
Be mindful of length
SMS can be hugely effective for marketing because effective messages can be short and to the point. Spend a little time considering the content of your message, and try to be concise while carrying a strong impact. Remember to allow space for long names if you are sending messages tailored to each recipient, and remember to take opt-out messages into account. Play around with wording and format until you find the right combination of elements to reach your customers with.
Research the relevant law and regulations
Some countries, such as Australia, have laws regulating who you are able to contact when it comes to SMS marketing campaigns. It is critical for you to consider any applicable laws and how they might affect the content and target of your messages. For Australian campaigns, refer to the guidelines set by the ACMA, and the Australian SPAM Act. If your SMS is broadcast to a number of mobile handsets, ensure that recipients are able to identify who is sending the message and able to opt-out from future messages if they so choose.
There are obviously a number of factors that will enhance the success of your SMS campaign, and this is just the beginning! Check back with us later for more tips and tricks involved with SMS marketing.
